Own your data
Deploy the whole stack on your own VPS or cloud with Docker. Your database, your store credentials, your rules — nothing leaves your infrastructure.
Free while in beta — no credit card, no sales call
Edit, diff and publish your store listings from one panel
AppBoard is an open-source panel for App Store Connect and Google Play Console. Every title, description and screenshot in every language — drafted, versioned like code, and published in one batch, entirely from your browser. With AI help and real store research when you want it.
The demo is a real workspace with example apps — no signup, one click.
- App Store + Google Play
- Runs 100% in the browser
- Open source
- Diffs & rollback on every change
Listings
Every language in one editor — not eight console tabs
Title, short description, full description, keywords, promo text and what's new — every field of every language in one editor. Character counters tick against each store's real limits as you type, drafts sit next to what's actually live in the store, and languages you touched are marked until you push them. Nothing goes to a store until you explicitly publish.
- Live counters vs store limits — 30-char titles, 80-char short description, 4000-char description
- Dirty-language markers show exactly what still needs a push
- Drafts and remote values side by side, per language
History
An undo button for your store listing
Every published change is recorded per field and per language: the old value in red, the new value in green, with a timestamp — exactly like a code review for your store listing. Before you publish, the same diff view shows what's about to change. And when an update turns out to be a mistake, one click rolls the field back into your draft.
- Field-level records for every language, filterable by field and language
- Red/green diffs on every entry — no more "what did we change in May?"
- One-click rollback restores the old value into your draft, never straight to the store
Reviews
Answer both stores' reviews before your coffee cools
App Store and Google Play reviews land in one inbox with the full context — rating, app version, device and market. Reply inline, or hit AI Draft and get a suggested response in the reviewer's language that you edit and approve before it ships. The unreplied counter on your dashboard keeps the queue honest.
- Both stores in one inbox with rating distribution at a glance
- AI-drafted replies in the reviewer's language — you always approve
- Device, OS and app-version context on every review
Screenshots
Screenshots managed like assets, not email attachments
Every screenshot, icon and feature graphic lives in one grid, organised per device type and per language — with each store's exact pixel requirements printed right where you upload. Reorder by dragging, replace in place, and ship graphics together with your metadata instead of hunting for the newest export in your downloads folder.
- Per device and per language — phones, 7" and 10" tablets, every iPhone and iPad size
- Exact size requirements shown inline — 1284×2778 phone shots, 1024×500 feature graphic, 512×512 icon
- Reorder, replace and publish together with your listing
Graphics editor
A graphics editor that knows every store size by heart
Stores reject graphics that are a pixel off, so the built-in editor never lets you export a wrong size. Compose scenes in the browser — background, device frame, your app screenshot, headline text — and export straight into the listing at the exact dimensions each store demands. Wide panorama? Upload it once and split it into 2–10 consecutive screenshots. Got a raw screenshot in the wrong size? The crop tool locks to per-device presets, from iPhone 3.5" to iPad Pro 12.9" to Android tablets.
- Scene editor with device frames, backgrounds and text — saved per language and device
- Language variants — regenerate the same scene for every locale without redesigning
- Panorama split and pixel-perfect crop, so the store accepts the upload on the first try
Publishing
Publishing that feels like a deploy, not a leap of faith
Before anything ships you see the exact pending changes — which fields, which languages, both stores. Push to Google Play as a draft or send changes for review; AppBoard respects the managed-publishing timing you set in the Play Console. On the App Store it pushes your version localizations. Batch-publish everything and get a per-item report of what landed and what needs attention.
- Pending-changes view per field and per language before every push
- Draft push or send-for-review — your store's release flow, respected
- Per-item publish report — no silent failures
Why bother
The same release day, with and without AppBoard
Nothing here is magic — it's the same work you already do, minus the tab juggling.
| Release-day task | Console hopping | With AppBoard |
|---|---|---|
| Update a description in 8 languages | Two consoles, eight tabs, copy-paste from a spreadsheet | One editor, per-language tabs, publish in one batch |
| Check what changed last month | Scroll Slack and hope someone wrote it down | Field-level history with red/green diffs |
| Revert a bad listing update | Reconstruct the old text from memory | One-click rollback into your draft |
| Answer reviews on both stores | Two consoles, two reply flows, no overview | One inbox, AI-drafted replies you approve |
| Ship screenshots for a release | Figma exports, wrong pixel sizes, re-upload roulette | Built-in editor exports exact store dimensions |
| Know why users are unhappy | Read hundreds of reviews by hand | AI groups complaints from reviews into themes |
How it works
Connect. Optimize. Publish.
Three steps from scattered store consoles to a single, versioned ASO workflow.
- 1
Connect your stores
Connect App Store Connect and Google Play Console. Credentials are protected by an end-to-end encrypted vault — AppBoard never sees them in plaintext.
- 2
Optimize your listings
Edit metadata per language, polish screenshots in the studio, and let the AI assistant generate, translate, and suggest ASO phrases backed by research.
- 3
Publish with confidence
Batch publish to both stores and get a per-item report. Every change is versioned with diffs, so you can review history and roll back anytime.
Research and AI
Learn from every app on the store
Most ASO tools stop at keywords. AppBoard turns store reviews and rankings into a research engine — below, a real deep run on Instagram and TikTok.
AI review mining on any app
Point AppBoard at any app in the store — yours or a competitor's. It scrapes the listing and reviews, and the AI turns hundreds of them into what users love, what they criticize, and their top irritations — with verbatim quotes as evidence.
Deep mode for the full picture
Deep mode fetches the full review set — up to 1,500 on Google Play, ~500 on the App Store — and map-reduces it through the model, so the report reflects the whole tail, not just the last angry week.
Keywords, coverage and positions
Keyword coverage is checked against your actual title and description, and positions are tracked within the store's top 50 — per market, with a reason why each keyword matters.
Your key, your model
Bring your own OpenRouter key and pick any model. Star distribution and complaint grouping even work with no AI key at all.
Features
The whole ASO workflow, in one place
Open source, and everything runs in the web panel — no installs, no plugins, no desktop app. Every card links to the docs.
Store connections
Link App Store Connect (API key) and Google Play Console (service account) once. Apps from both stores sit side by side — including manually registered draft apps Google's API won't show.
Learn moreListings with version control
Edit titles, descriptions, and keywords per language with drafts, live character counters, GitHub-style diffs, full change history, and one-click rollback.
Learn moreAI assistant
Generate and translate descriptions, get ASO keyword suggestions, and draft review replies. Runs on your own OpenRouter key — any model, and you approve everything.
Learn moreGraphics editor
Compose store graphics in the browser — device frames, backgrounds, headlines, language variants — plus panorama splitting and pixel-perfect crop for every device size.
Learn moreKeyword and market research
Track keyword positions in the top 50, compare markets, mine reviews for complaint themes, and analyze competitors — works on any store app, not just yours.
Learn moreReview management
Read and answer reviews from both stores in one inbox — with rating distribution, device context, and AI-drafted responses whenever you want them.
Learn moreBatch publishing
Push metadata to the App Store and Google Play in one batch — as a draft or straight to review — and get a per-item report of what shipped.
Learn moreCompliance toolkit
Manage privacy declarations, age ratings, and in-app purchases alongside your listings — no console hopping.
Learn moreTeams and security
Multi-workspace teams, feature flags, app groups for Android + iOS pairs, and an end-to-end encrypted credentials vault. Your store keys stay yours.
Learn moreSelf-hosted
Own your data. Run it on your own servers
AppBoard is source-available and self-hostable. Run it on your own servers and keep full control of your data — free for personal and non-commercial use.
Source-available
The full source is public — read it, audit it, and adapt it to your workflow. Free for personal and non-commercial use.
Deploy anywhere
One backend, one panel, one Postgres. Runs on anything that runs Docker — a spare VPS, your homelab, or an existing cluster. No vendor lock-in.
Credentials stay yours
Store keys live in an end-to-end encrypted vault on your server. Self-hosting keeps your App Store and Google Play credentials entirely under your control.
Source-available under the PolyForm Noncommercial License — free for personal & non-commercial use.
A note from the builder
AppBoard started as an internal tool. I ship my own apps, and every release ended the same way: two consoles, a dozen tabs, a spreadsheet of translations, and that quiet fear of overwriting a description nobody had backed up.
So I built the tool I wanted: listings versioned like code, diffs before every publish, and both stores in one place. No growth hacks, no dashboards pretending to be insights — just the release-day work, made calm.
If something feels off or missing, tell me — it's a small product and feedback genuinely changes the roadmap.
— Eryk, building AppBoard
FAQ
Questions people actually ask
Can I try AppBoard without connecting my own apps?
No. The live demo is a real AppBoard workspace pre-filled with example apps, reviews and listing history. You can click through everything — no signup, no store credentials needed.
Is it safe to hand over my store credentials?
Your App Store Connect key and Google Play service account live in an end-to-end encrypted vault. They are encrypted with a key derived from your passphrase, so AppBoard's servers never see them in plaintext — and nothing can be published without you unlocking the vault.
Can AppBoard break my live store listing?
No. Everything you edit is a draft until you explicitly publish it. Before publishing you see a per-field, per-language diff of what will change, and every published change is recorded in history with one-click rollback.
Does it support the App Store and Google Play?
Both. AppBoard connects to App Store Connect and Google Play Console, and apps from both stores sit side by side in one workspace — including grouped Android + iOS pairs of the same app.
How does the AI work, and whose API key does it use?
AI features run through OpenRouter with your own API key, so you pick the model and pay the provider directly. AI drafts descriptions, translations, keyword ideas and review replies — but nothing is ever sent to a store without your approval.
Is AppBoard open source, and do I need to install anything?
Yes — AppBoard is an open-source product, and everything runs in the web panel: no desktop app, no plugins, nothing to install. If it works in your browser, it works.
What does it cost?
AppBoard is free while in beta. No credit card is required, and you'll be told well in advance before any paid plan is introduced.
More questions answered in the full FAQ and the documentation.
Your next release day could be calm
Click into the live demo and poke around a real workspace, or connect your own stores in a few minutes. Free while in beta.