Blog
Notes on shipping and selling apps
Field notes on App Store Optimization from the people building AppBoard — metadata, keywords, screenshots, and reviews, with the real character limits and store rules that trip people up.
- Strategy11 min read
App store optimization services vs doing it yourself
What ASO agencies actually deliver, what they cost in 2026, and when hiring one beats doing app store optimization yourself with tools. Plus how to vet a vendor.
- Localization12 min read
App localization: which markets are actually worth it
How many languages each store supports, which markets pay back first, why keywords are per-locale and never translated, and the localization mistakes that waste budget.
- Reference10 min read
App Store screenshot sizes and dimensions (2026 guide)
Every App Store and Google Play screenshot size required in 2026, verified against Apple and Google documentation, plus how to generate the whole set fast.
- Tools11 min read
The best ASO tools in 2026: an honest comparison
A comparison of the best ASO tools in 2026 with prices checked against vendor pages, what each one is genuinely best at, and the products still listed that no longer exist.
- Workflow8 min read
The ASO checklist to run before every release
A practical pre-release checklist for app metadata, screenshots, and store compliance — the exact steps to run before every App Store and Google Play release.
- Reference9 min read
App Store vs Google Play metadata: every field compared
Character limits, keyword fields, and review rules differ more than you'd think between App Store Connect and Google Play Console. A field-by-field comparison.
- Copywriting7 min read
How to write app store descriptions people actually read
Most app descriptions are written for the algorithm and read by no one. How to structure title, subtitle, and description so both stores and humans respond.
- Research10 min read
Keyword research for apps: a practical workflow
A keyword research workflow for apps that doesn't require a $300/month tool: mining reviews, checking real rankings, and choosing phrases you can win.
- Design8 min read
App screenshots that convert: sizes, order, and message
Screenshot sizes and specs for App Store and Google Play in 2026, plus how to order your screenshots so the first two do the selling.
- Reviews6 min read
How (and why) to respond to every app review
Replying to reviews measurably improves ratings and retention — but only if you do it consistently. A sustainable system for answering every review.