Blog
Notes on shipping and selling apps
Field notes on App Store Optimization from the people building AppBoard — metadata, keywords, screenshots, and reviews, with the real character limits and store rules that trip people up.
- Workflow8 min read
The ASO checklist to run before every release
A practical pre-release checklist for app metadata, screenshots, and store compliance — the exact steps to run before every App Store and Google Play release.
- Reference9 min read
App Store vs Google Play metadata: every field compared
Character limits, keyword fields, and review rules differ more than you'd think between App Store Connect and Google Play Console. A field-by-field comparison.
- Copywriting7 min read
How to write app store descriptions people actually read
Most app descriptions are written for the algorithm and read by no one. How to structure title, subtitle, and description so both stores and humans respond.
- Research10 min read
Keyword research for apps: a practical workflow
A keyword research workflow for apps that doesn't require a $300/month tool: mining reviews, checking real rankings, and choosing phrases you can win.
- Design8 min read
App screenshots that convert: sizes, order, and message
Screenshot sizes and specs for App Store and Google Play in 2026, plus how to order your screenshots so the first two do the selling.
- Reviews6 min read
How (and why) to respond to every app review
Replying to reviews measurably improves ratings and retention — but only if you do it consistently. A sustainable system for answering every review.